Thanking your real estate agent with a thank you note is an effective way of showing your gratitude, while strengthening their client relationships and expanding business.
Thank you notes can make your business stand out and encourage clients to return, rather than opting for less appreciative competitors.
What to Include
Handwritten thank you notes are an easy, thoughtful way to show appreciation to clients who have used your service, while simultaneously reinforcing professionalism and customer satisfaction. In an industry so focused on relationships, such a thoughtful gesture can go a long way toward increasing brand recognition and encouraging referrals.
When writing a thank-you note to a real estate agent, it is crucial that it includes some key points that demonstrate your gratitude and set the stage for an enduring professional relationship. Your message to clients should be both sincere and specific, drawing out aspects of their transaction that you were particularly satisfied with. Also take this opportunity to address any difficulties or obstacles that arose during the process and use these to turn them into something positive for their benefit. William Kim, a licensed associate broker with Corcoran in Brooklyn, NY suggests including some irrelevant details to the property and sale — such as something the client said during their listing interview or an anecdote from your time together if applicable.
Real estate agents work with an assortment of clients and vendors throughout their careers, so keeping client files for each one can help facilitate future transactions with them or when sending personalized thank-you notes later on.
When looking for ways to thank clients or vendors and begin developing long-term professional relationships, greeting card platforms offer an easy and inexpensive solution that can create customized cards at scale and send them at scale. It can make an instant impactful impact in client relationships and business growth – in an increasingly digital industry, greeting cards provide that personal touch that many still appreciate and value.
Personalize
Real estate agents who want to build a thriving business should focus on cultivating and nurturing strong client relationships. Doing this will keep current and potential clients top of mind for you, leading to referrals and repeat business. Sending thank you notes can show clients just how much you appreciate their business; sending thank you notes could even show them just how important their patronage is!
Be sure to add details that are specific to the client and their situation in your thank-you card, creating an emotional, personalized message more likely to leave an impactful impression. Include an open invitation from you for future real estate needs in their family or friend circle.
As part of your letter, it would be prudent to use stationery from your agency rather than one from yourself. This will create an impression that you are organized and prepared while adding an elegant touch to the message. Furthermore, consider including a small gift in their package to show how much you appreciate their business.
Timing of your thank you note is also key. Try sending it immediately following a transaction or other significant event in order to ensure that they remember it and will contact you again in the future.
Thank you notes are an effective marketing strategy for real estate agents, and they should be used on an ongoing basis to build customer loyalty. By taking the time and care to write personalized notes to each of your customers, thank you notes can leave a lasting impression and create relationships that could result in future business deals.
Keep It Short
Thank-you notes should be brief and straightforward, not intended as sales pitches or other forms of promotion; otherwise they risk coming across as insincere and come across as non-personalized.
Keep your thank you note short and sweet; two or three lines is ideal. This makes for easy reading while still conveying how much you appreciate their actions.
Keep the first sentence brief and direct, noting who it’s for and why. Next, provide specifics about their gift or action’s impact on you – maybe adding phrases such as, “I am truly thankful”, or “I can’t thank you enough”. Finally, close with something like, “I can’t thank you enough”.
At the conclusion of your letter, offer an optimistic statement about when and where you might see that person again, inquire about an issue they are currently dealing with, or express excitement over staying connected in some way. Avoid closing with formal greetings like “Regards” or “Yours sincerely,” which are more suitable in business letters.
As part of making your thank you note memorable, using an eye-catching envelope can add that special touch. Selecting something colorful or festive will create positive anticipation when opening it, while being sure to provide your contact details clearly is also key in case there are any questions about who to reach out for assistance with any further matters.
Don’t Overdo It
Thank you notes can be an opportunity for creating personal connections, but don’t let your desire to add warmth overshadow its professional nature; otherwise, your message could come across too casual or even fake.
Your tone should be warm, specific, and sincere when speaking to real estate agent clients; this is particularly crucial when building strong relationships. If your tone does not come across as genuine, the client will know right away that something is amiss in your approach.
General guidelines suggest your email should contain no more than 180 words, with an ideal goal of 100. Avoid filler content which does not serve a purpose, such as unnecessary fillers. If you cannot communicate your point in less than 200 words, running a spell check might help to eliminate unnecessary words from your copy.
Notes should include contact information; however, using impersonal cards such as letterhead or greeting cards with your headshot could come off too impersonal for clients and are likely to prompt unnecessary suspicion from potential investors.
Sending a thank-you note to a real estate agent client can serve both to express gratitude for their business as well as remind them you’re available for future transactions, but remember the main goal should be expressing that gratitude rather than soliciting new business. Overdoing it may cause your client to resent receiving these messages and stop responding altogether.
Although some real estate agents might view sending thank you notes as time wasted, their return on investment can be immense. Not only are they easy to create (especially using our thank you card templates!), but they’re highly effective in building connections that lead to more clients, referrals, and business!